For the launch of the new Windex Ocean Plastic bottle, Windex teamed up with Bloomingdale's to convey the importance of saving the oceans from plastic. As part of the collaboration, we launched a fully integrated program that included: an interactive VR experience to immerse visitors in the beauty of the ocean, a redesign of the famous Bloomies bag into a 100% Recycled Ocean Plastic, 3 flagship window takeover, customizable packaging to support your favorite beach, and a 100 ft art installation made entirely of recycled plastic.

Results : 617 million impressions in the first month.


Bloomingdale’s + Windex: Recycling a Cultural Icon